The Flock

How Hatch Africa turned 30,000 rural entrepreneurs
into a continent-wide food revolution

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First Last Job Title, Company Name

Optional Heading Lorem Ipsum

Optional Heading Lorem Ipsum

Hatch Africa

Hatch Africa

Agents

Agents

Customers

How it Works

Step 1

Hatch Africa Imports Parent Stock

Hatch Africa delivers high-yield chickens to rural customers across the continent. It starts by importing breeding chickens, which are reared for six months at the company’s breeder farms before they begin to produce fertile eggs.

Step 2

Hatch Africa Recruits Local Micro-Entrepreneurs

Hatch Africa continuously recruits local agents — teachers, mothers, farmers, young entrepreneurs — who will raise day-old chicks and sell them within their communities.

Step 3

Egg Production Begins

After six months, the parent stock chickens are ready to produce fertile eggs, which are then incubated for 3 weeks at the company’s hatchery. Agents prepay 2 weeks in advance at a rate of $2 per chick, with a minimum order of 200 chicks. Included in the package are chicks, feed, vaccines, and delivery.

Step 4

Chicks Change Hands

Within 48 hours of hatching, Hatch Africa delivers day-old chicks, feed, and vaccines to agents, often in extremely remote parts of the country

Step 5

Agents Raise Chicks

Agents raise chicks for the critical first 30 days of their lives, ensuring the chicks are well-fed, properly vaccinated, and ready to thrive in a village setting. Hatch Africa provides hands-on technical support pre-and post-delivery.

Step 6

Agents Sell Chickens to End Customers

Agents sell month-old chicks to local families and smallholder farmers for $3 a piece, and earn ~$0.75 profit per bird, a 30-40% return on their capital invested within 6 weeks. Successful agents grow their orders and rear chicks several times per year.

The Final Step

Smallholder farmers, most often rural women, purchase flocks of 10-20 month-old chicks from agents, and then rear them to maturity.

This distribution model and Hatch’s new chicken breed revolutionized the accessibility of protein for rural families. Farmers can also sell surplus eggs and meat to other consumers in their communities, providing an additional source of income.

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To unlock scale,

they had to let go

80M

chickens are distributed by Hatch per year

30,000

rural entrepreneurs distribute chickens across Africa

40%

profit is earned by entrepreneurs with each chicken sale

$3.4B

of additional income for rural entrepreneurs generated since 2010

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First Last Job Title, Company Name